Legal

Cookie Policy

Last updated: January 1, 2025

1. What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They allow the website to recognise your device on future visits, remember your preferences, and provide a better experience.

We also use similar technologies such as pixels, local storage, and session storage. This policy covers all such technologies.

2. How We Use Cookies

We use cookies for the following purposes:

  • Essential: Required for the platform to function. Without these, you cannot log in or access your account.
  • Analytics: Help us understand how users interact with the platform so we can improve it.
  • Marketing: Used to measure the effectiveness of our advertising campaigns.

3. Essential Cookies

These cookies are necessary for the platform to work. They cannot be disabled.

NameProviderPurposeDuration
upcademy_sessionUpcademyKeeps you logged in during your sessionSession
upcademy_authUpcademyStores your authentication token securely30 days
csrf_tokenUpcademyProtects against cross-site request forgerySession

4. Analytics Cookies

We use analytics cookies to understand how visitors use our platform. The data collected is aggregated and anonymous.

NameProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes users for analytics reporting2 years
_ga_*Google AnalyticsStores session state for analytics2 years
_clarityMicrosoft ClarityRecords anonymised session replays for UX analysis1 year

5. Marketing Cookies

These cookies help us measure the reach and effectiveness of our marketing campaigns.

NameProviderPurposeDuration
_fbpMeta (Facebook)Tracks visits from Meta ads3 months
_ttpTikTokTracks conversions from TikTok ads13 months
GTM-*Google Tag ManagerManages marketing and analytics tagsVaries

6. Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

  • View the cookies stored on your device
  • Delete individual or all cookies
  • Block cookies from specific or all websites

Note that disabling essential cookies will prevent you from logging in or using the platform. Disabling analytics or marketing cookies will not affect your ability to use the service, but will mean we have less data to improve the platform and measure our marketing.

Browser-specific guides: Chrome · Firefox · Safari

7. Changes to This Policy

We may update this Cookie Policy from time to time. Any changes will be reflected by updating the “Last updated” date at the top of this page.

8. Contact

If you have questions about our use of cookies, email us at support@upcademy.com.